Karen Mitchell is a quintessential entrepreneur with several business ventures under her belt which includes a restaurant and wine store as well as real-estate investments in NY, NJ, and Atlanta. The Jamaican born, Brooklyn bred entrepreneur is most noted however as Owner and CEO of True Hair Company and the product brand True Indian Hair.
Karen began her hair journey in 2004 when she noticed a lack of women and minorities in ownership positions outside of the salons in the hair industry. Karen saw the need and her love of hair and beauty introduced her to her true passion: connecting image-conscious career women with easy-to-care for luxury extensions.
Mitchell’s dedication to this mission has propelled True Indian Hair to the forefront of the industry. The brand has won beauty awards from Essence and Cosmopolitan Magazines. Other Leading publications such as Instyle, Vogue, Elle, Black Enterprise and Reader’s Digest magazines have all leaned-on Mitchell’s expertise for stories or have profiled the brand True Indian Hair.
True Indian Hair also known as TIH has been featured on many primetime TV shows.
The brand is loved by celebrity clients such as Rihanna, Cardi B, Taraji P. Henson, Marlo Hampton, Kelly Rowland, Lizzo, Mary J. Blige and many others, as well as the everyday fabulous woman.
Since its inception, the demand for Mitchell’s product has seen the expansion of True Indian Hair from its flagship Brooklyn NYC boutique and salon to midtown Manhattan and Queens NYC boutiques. In 2019 she launched True Hair Care Moisture Rich, a product line of shampoos and conditioners for hair care maintenance. The brand will continue its expansion to Atlanta in 2024, as well as scaling online.