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Home Features

Profiling Irie Jam Media Executive Louis E. Grant

WhereItzAt Staff by WhereItzAt Staff
07/11/2022
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Profiling Irie Jam Media Executive Louis E. Grant
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Louis E. Grant

Somehow, either through artfully avoiding the media, (in which he is an active protagonist) or focusing on his creative projects to get the traction he desires, Louis Grant the creator and artful dodger of attention, moves quickly to the next problem to be solved. Methodical is the word that best describes this game-changer who relishes working quietly behind the scenes to get things done. One may mistakenly jump to the conclusion that his unobtrusive style limits his impact on relationships and engagement with others; that conclusion would be dead wrong! His warmth, along with his disarmingly friendly smile wins friends and influences others every day. So, who is Louis Grant and why does he deserve your attention?

Louis Grant is an entrepreneur in his own right, enjoying a parallel career as a small business owner, while quietly building a Media empire alongside Bobby Clarke Chairman of Caribbean Global Network, making sure that all Caribbean nationals in the diaspora have an opportunity to connect with family and friends. Mr. Grant who has enjoyed almost 30 years in media, is the executive Vice President and Executive Producer at Irie Jam Media and is essential to the organization’s directorship, through which he has contributed significantly to the development and exposure of Caribbean radio in New York and the greater tri-state area. Mr. Grant is well respected within the business, broadcast media and entertainment industries and remains integral to the growth of the Caribbean media landscape in New York.

Louis Grant is jointly at the heart of the success of the numerous sub-products that have been a part of Irie Jam’s evolution. These include Irie Jamboree; Irie Fashion Rave; the Reebok/adidas Grand Prix- a Diamond League T&F event one of only two in the USA at the time, both the Boston & Armory (NY) Indoor Track & Field Meets, as well as the legendary Millrose Games; and ( launched in 2014 in addition to the family entertainment,) The Oracabessa Festival’ The Butterfly Foundation, an initiative that goes to the heart of his commitment to philanthropy and youth development through positive influences and mentorship, is especially dear to Mr. Grant.

He has also worked with the National Broadcasting Company (NBC) in New York City and is the o franchise owner of a Golden Krust Caribbean Bakery and Restaurant, located in Brooklyn New York.

Mr. Grant is a Cum Laude graduate of Iona College and remains an ardent and active supporter of St. Jago High School his alma mater, where he is particularly vested in the nutrition and life skills developmental programs for the students. Louis is definitely the type of man you could describe as “walking softly, while carrying a big stick.”

Louis is married to Billie-Ann and is the father of Jordan, Bianca and twins, Corey and Justin.

WhereItzAt Staff

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