Farm Up Jamaica is proud to announce its inaugural Climate Smart Concert fundraiser, a groundbreaking event aimed at revolutionizing agriculture and combatting climate change through the power of music. The concert will be held on Friday, May 10, 2024, at UBS Arena, 2400 Hempstead Turnpike, Elmont, New York. Renowned artists such as Jada Kingdom, Masicka, Nigy Boy, and Mr. Killa have all pledged their support and will perform at the concert, leveraging their influence to raise funds and awareness for sustainable farming practices.
Executive Director Neil Curtis emphasized the urgent need for action, stating, “Farming is one of the few ways that humans can contribute to growing better food while protecting the environment.” With agriculture accounting for approximately 25% of global carbon emissions, Farm Up Jamaica recognizes the critical importance of adopting sustainable practices.
At the forefront of this movement is Regenerative Climate Smart Agriculture, a revolutionary farming method developed by Farm Up Jamaica. This approach utilizes 66% less water, achieves a zero-carbon footprint, and empowers Gen Z farmers to become advocates for food security worldwide.
The Climate Smart Concert serves as a platform to connect popular artists with the younger generation, aiming to make farming more appealing and socially relevant. “If we don’t engage them now, then who will grow our food in the future?” remarked Dr. Garvey, Director of Strategic Research & Development at Farm Up Jamaica and son of Jamaica’s National Hero, Marcus Garvey.
The concert promises to be a dynamic showcase of talent, featuring heartfelt performances by artists with chart-topping hits. From Jada Kingdom’s “Big Buddy” to Masicka’s “Hit and Run”, Nigy Boy’s anthem “Continent,” or Mr. Killa’s “Run Wid It” with his explosive Soca performance, attendees can expect an unforgettable experience.
Proceeds from the Climate Smart Concert will go towards transforming defunct farming communities across Jamaica using Regenerative Climate Smart Agriculture. Farm Up Jamaica aims to tell the story of sustainable agriculture and inspire global action to “Farm Up The World.”
Farm Up Jamaica believes in the unifying power of music to inspire positive change and guide humanity towards a sustainable future. By leveraging the influence of popular artists, the Climate Smart Concert fundraiser aims to raise funds, awareness, and enthusiasm for sustainable farming practices worldwide.
Farm Up Jamaica is a leading advocate for sustainable agriculture and environmental conservation in Jamaica and beyond. Through innovative farming techniques and community empowerment initiatives, Farm Up Jamaica is committed to creating a more resilient and food-secure future.
Join us as we harness the power of music to revolutionize agriculture and create a more sustainable world for generations to come.
For tickets to attend the Climate Smart Concert, on Friday, May 10 at UBS Arena, visit Ticketmaster.com and search “Farm Up Jamaica Concert” or call 212-347-0700.
